Unlocking the $2B+ opportunity in Canada's independent restaurant ecosystem. 20,000 partners. One optimized experience. Massive growth potential.
While corporate partners drive volume today, indie restaurants represent our biggest untapped growth vector.
Indie restaurants currently generate 30% of revenue with minimal support investment. Strategic focus could flip this to 50%+ within 18 months.
Less negotiation power = better commission rates
Stickier relationships, longer tenures
20,000 restaurants = massive scale opportunity
Unique local flavors competitors can't replicate
Based on support tickets, feedback, and market research - these are the critical pain points killing indie performance.
Current tablet interface is designed for high-volume corporate kitchens. Indies find it overwhelming and error-prone during rush hours.
Only basic manual support available. No dedicated indie success team. Issues take 24-48hrs to resolve vs. instant for corporate.
No insights into performance, customer behavior, or optimization opportunities. Flying blind on their most important channel.
Corporate partners get dedicated marketing support and featured placement. Indies are invisible in the app without help.
Menu updates require contacting support. Can't manage availability, pricing, or photos independently. Slow and frustrating.
Payment delays and unclear fee structures create financial stress. No tools to understand or optimize profitability.
Four strategic pillars to transform indie restaurant experience and unlock exponential growth.
Redesigned tablet experience built specifically for small kitchens. One-tap actions, voice integration, rush-mode interface.
Dedicated indie success team with <15min response time. Proactive check-ins, optimization recommendations, relationship management.
Self-serve analytics dashboard. Menu management tools. Performance insights. Marketing campaign builder. Full control.
Featured placement program. Social media support. Photography services. Review management. Turn hidden gems into stars.
Complete UX overhaul. Rush-mode for peak hours. Voice order confirmation. Automatic 86 management. Training mode for new staff. Reduces order errors by 60%.
Dedicated team of 25 success managers. Each manager owns 800 restaurants. Weekly check-ins. Monthly business reviews. Quarterly optimization plans.
Real-time performance metrics. Customer insights. Menu optimization suggestions. Competitor benchmarking. Revenue forecasting. All in one place.
Phased rollout starting with highest-impact, lowest-effort initiatives.
Adjust the assumptions to see potential impact on revenue and profitability.